3BL Strategy(Triple Bottom Line)
With Triple Bottom Line Management, the maximum level of economic business performance is achieved when an equilibrium of stakeholders’ interest is found.
In order to satisfy the stakeholders, the equilibrium of interest becomes a set of non-negotiable goals with economic, social and environmental strategies.
The search for an equilibrium requires a shift in the business executives’ perceptions. The known consequences of employing single bottom line strategies will give rise to further conditions and intensity of social challenges that the companies will face.